Remember when I said that Disney would be foolish to let LibbyLu dominate the ‘tween’ dress up and party market, well the folks at Disney have things well in hand. An experiment at the 5th Avenue New York store features a place for the ‘tweens to come and release their inner princess. The New York Times has the details.
Also mentioned is the shift of the flagship New York store to the control of the theme park division and its ‘World of Disney’ stores. This seems like a good move and, if it’s successful, a chance for Disney to revisit the ‘Disney Club’ idea with a ‘tween twist.